Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular.

The use of contents backed up with videos and images being posted and promoted on social media platforms like Instagram, Facebook, WhatsApp, twitter and the likes make it Social media marketing.

It’s all about being a creative content maker and targeting the right audience for effective conversions!